Morely is a brand with an online store for honestly sourced, freshly handcrafted, minimally processed lemonade made with all-natural ingredients and exciting flavours.
Basics
Consumers prefer healthier drinks and freshly squeezed lemonade is the perfect option to go with. Morely's store helps extending their mission to empower the modern lemonade enthusiast.
Goals
Their goal is an e-commerce store to elevate orders of their perfect products. A joyful user experience to help customers “almost taste the lemonade” through the screen while amplifying their colourful flavours.
Problems
With this colourful brand with a playful palette and straight-talking tone, one challenge was to maintain this look and feel online while being accessible and user friendly. Visually compelling direct-to-consumer (D2C) site with a smooth, distinct shopping experience.
Solutions
I created a brand identity that can grow easily alongside their ever expanding product line. The imagery and retro aesthetic feel light and playful, inspired by the ingredients in each flavour with a distinct summery feeling. The result is a not only a colourful and fun website, but a site that puts the user first.