Milk&Meat Cafe is fully vegan eatery elevating plant-based dining that recently launched meal kit delivery service to make family dinners a little easier.
Basics
Milk&Meat is a vegan cafe that serves up a completely plant-based dishes with a weekly changing menu. They aim to cater for vegans and meat-eaters alike by providing delicious food that's completely guilt-free.
Goals
The website's basic purpose is attracting more customers to visit the eatery and engaging with their target audience. The goal is to improve their online presence in order promote their newly launched meal kit delivery service and increase orders.
Problems
They needed help reaching a new digital-focused audience and building brand awareness among new audiences with customers able to enjoy restaurant quality meals at home. Creating an immersive experience to help people understand the values of plant-based community.
Solutions
I began with defining an identity and new logo, centered around the style of service and the food being offered. I created a multi-page, responsive website to showcase the personality of the cafe, as well as their menu. Now with a complete brand style in place, the team can roll this out across all digital and print channels to ensure consistency.